Customising the gift card functionality on your Shopify store can be a great way to offer a personalised and branded experience for your customers. Here’s a step-by-step guide on how to do it:
How to Customise Your Shopify Store's Gift Card Feature
Step 1: Access Your Shopify Admin
- Log in to your Shopify account.
- Once logged in, you'll be directed to your Shopify admin dashboard.
Step 2: Set Up Gift Cards
- From your Shopify admin, go to "Products" and then click on "Gift Cards."
- Click on "Enable Gift Cards" if you haven't already done so.
- Customize the gift card settings:
- Set the denominations for your gift cards.
- Choose whether to allow customers to buy multiple gift cards in one order.
- Decide whether to allow customers to redeem gift cards with discount codes.
- Save your changes.
Step 3: Design Your Gift Card
- In your Shopify admin, go to "Settings" and then click on "Notifications."
- Scroll down to the "Gift Card emails" section and click on "Customize."
- Customize the email template to match your brand’s style:
- Add your logo and brand colours.
- Personalize the message to your customers.
- Include clear instructions on how to redeem the gift card.
- Save your changes.
Step 4: Add Gift Card to Navigation (Optional)
- If you want to make it easier for customers to find your gift cards, you can add a link to them in your store's navigation menu.
- From your Shopify admin, go to "Online Store" and then click on "Navigation."
- Edit your main navigation menu and add a link to your gift cards page.
- Save your changes.
Step 5: Promote Your Gift Cards
- Consider promoting your gift cards on your homepage, product pages, and checkout page to encourage customers to purchase them.
- You can create banners, pop-ups, or featured product sections to highlight your gift cards.
- Use social media and email marketing to let your customers know about your gift card offerings and any special promotions or discounts.
Step 6: Test the Gift Card Functionality
- After customising your gift card settings and design, test the gift card functionality to ensure everything is working correctly.
- Purchase a gift card as a customer to verify the checkout process.
- Redeem a gift card to ensure the redemption process is smooth.
Step 7: Monitor and Adjust
- Keep an eye on your gift card sales and customer feedback to see how well they are performing.
- If necessary, make adjustments to your gift card settings, design, or promotion strategy to improve sales and customer satisfaction.
Conclusion
Customising the gift card feature on your Shopify store allows you to offer a personalised and branded experience for your customers, making it easier for them to purchase and redeem gift cards. By following these steps, you can set up and customise your gift card functionality to suit your brand and meet the needs of your customers.